Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
2004
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Details
Title
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.
Created/published
Berkeley : University of California Press, ©2004.
Description
xiii, 237 p. : ill. ; 24 cm
Note
This record was provided by a vendor. It may contain incorrect or incomplete information.
Bibliography, etc.
Includes bibliographical references (p. 193-227) and index.
Contents
Introduction: the dialectic between advertising and activism
Cultural critics in the age of radio
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
"Poisons, potions and profits": radio activists and the origins of the consumer movement
Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
Washboard weepers: women writers, women listeners, and the debate over soap operas
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
Conclusion: high-class hucksters: the rise and fall of a radio republic.
Cultural critics in the age of radio
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
"Poisons, potions and profits": radio activists and the origins of the consumer movement
Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
Washboard weepers: women writers, women listeners, and the debate over soap operas
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
Conclusion: high-class hucksters: the rise and fall of a radio republic.
Reproduction
Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
Series
ACLS Humanities E-Book (Series)
American philosophy series ; no. 7.
American philosophy series ; no. 7.
Item Details
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